Lida co-founded Hanky Panky and runs the day-to-day operations of the company. Lida, who was born in Brooklyn, NY, is a graduate of Barnard College and holds a doctorate from Columbia University in Social Psychology. She has a strong interest in the performing arts and sits on the board of a contemporary dance company. Her primary philanthropic interests include education and human welfare. Lida is a lifelong athlete and lapsed cellist.