Laurie Tucker

Laurie Tucker

Laurie Tucker joined Federal Express in 1978 as a financial analyst. Since then, she has gained professional and management experience in product development, marketing, technology, sales, pricing, invoicing, finance, customer service, retail, advertising, operations and supply chain.

Today, Laurie is senior vice president of FedEx Corporate Marketing, the organization responsible for developing marketing strategy, product innovation and development, retail product and promotion, business alliances, sponsorship programs, customer experience management, brand management and advertising.

Recent accolades include the FedEx Super Bowl spot, "Stick", which garnered a Primetime Emmy Award from the Academy of Television Arts and Sciences. This was the first FedEx ad to win an Emmy award. "Stick" also received a Lion at the International Advertising Festival in Cannes, was voted one of the most popular spots in this year's Super Bowl (according to a Super Bowl "Ad Meter" poll conducted by USA Today) and has received dozens of industry awards.

Website

www.fedex.com

Interviews with Laurie Tucker

Laurie Tucker
Small business owners are realists, but still optimistic