Josh Gordon is a customer motivation specialist. His strategies have helped thousands of business owners and salespeople how to motivate customers to buy and to keep coming back. Josh is the author of four books on the subject of selling and persuasion and is an internationally recognized expert on the subject. He has been interviewed on CNN, CNBC, National Public Radio (on PRI's "Marketplace"), The Fortune Business Report, Wall Street Journal TV, and WCBS Radio. His books have been translated for publication in Germany, China, Korea, and Taiwan.