John Larson is the senior partner at John Larson & Company. Prior to starting his own firm, John held positions at McKinsey & Co., Monitor Company, Lieberman Research Worldwide, and J.D. Power and Associates, specializing in the areas of strategic analysis, organizational effectiveness, and customer satisfaction and loyalty.

John uses survey research techniques to help clients develop a better understanding of the needs of their customers, assess how well these are currently being met in the market place, and then target opportunities to create long term competitive advantage. He has worked with clients to address the specific organizational barriers that can impede effective implementation.

In addition to speaking at various corporate functions, he has delivered presentations on customer loyalty at Harvard Business School, the University of California at Irvine, Loyola Marymount University and the Conference Board. His articles have appeared in publications such as Business Horizons and Compensation Review. His research and conclusions have been cited in various business periodicals and books, including Harvard Business Review, Forbes, Fortune, the New York Times, The American Banker, The Service Profit Chain, by James Heskett, Earl Sasser and Len Schlesinger, and The Human Equation, by Jeffrey Pfeffer.