In 1989, brothers Bert and John Jacobs designed their first T-shirts. They began selling their designs in the streets of Boston and out of an old van at colleges and street fairs. Today, Life is Good® is a $100 million positive lifestyle brand focused on spreading the power of optimism. Ten percent of Life is Good’s annual net profits go to helping kids overcome poverty, violence and illness. The Life is Good Kids Foundation partners with leading childcare organizations to positively impact the quality of care delivered to the most vulnerable children. Bert and John both reside in Boston. For more information, visit www.LifeisGood.com.