Jeff Ericson is the CEO and Founder of RubyRide, a membership-based transportation provider that specializes in scheduled, local, regular trips on a recurring revenue model. An architect by trade, he has worked and spoken about urban design, multi-family housing and city planning issues for the last 15 years. As a principal at a top real estate development company, Ericson played a central role in high-profile loft and condominium projects in Scottsdale and Tempe, Arizona, designed and shepherded Class A and B apartment projects in Tempe, Phoenix, Scottsdale, and Goodyear, Arizona, amounting to more than 3,000 units; and developed a high-density, 205-unit urban apartment project in Central Phoenix that was funded and then defunded three times as the local economy collapsed. Ericson’s specialties are with large, complex projects and he has experience in financial modelling, municipal & planning department negotiations, land planning, entitlements, and overall project management. He also understands the complexities of multi-family housing, mixed-use, lifestyle-oriented design, and execution.