Jeff Deal is the Vice President of Operations for Elder Research with more than thirty years experience managing healthcare and consulting businesses. Though Jeff has been deeply immersed in the analytics business in a leadership roles, he well remembers his initial introduction to this rapidly-moving field, and he brings that layman’s perspective to the book. Jeff enjoys speaking on the subject of organizational challenges to meeting data analytics goals, and he chairs the annual Predictive Analytics World – Healthcare conference, which attracts leading analytics professionals in the healthcare industry from around the country.

He holds a Master of Health Administration degree from Virginia Commonwealth University in Richmond, Virginia, and a Bachelor of Arts degree from the College of William and Mary in Williamsburg, Virginia, where he was a member of the wrestling team. Jeff and his wife Jennifer have four children. In his spare time he enjoys hiking, reading, and an increasing amount of travel now that his kids have all moved out of the house.