Jay Fiore is senior manager of marketing for eBay Business. Launched in January 2003. Jay is responsible for the management and development of eBay Business’ marketing strategy and plan. He oversees all aspects of brand positioning and marketing for eBay Business including print and online advertising, market research, direct and e-mail marketing, and public relations. Prior to joining eBay, Jay was vice president of marketing Commerce Flow, a provider of enterprise software for selling through online marketplaces and procurement systems. He was responsible for all marketing functions at Commerce Flow including marketing and product strategy, business development, positioning, communications, investor relations, sales tools and lead generation. Jay also served as director of Open market, a business software tool provider, and at Lotus Development Corporation where he was an evangelist and business partner manager for the Lotus Notes product. Jay graduated with an MBA from the F.W. Olin Graduate School of Business, Babson College in Wellesley, MA. He also has a B.A. of speech communications from Penn State University in University Park, PA.