Jay Baer is a digital marketing expert and president and founder of Convince & Convert, a marketing services firm. Jay has founded five companies, and has consulted over 700 companies and brands on digital marketing since 1994, including Sony, Columbia Sportswear, Nike, Petco, Walmart, and California tourism, among others. Co-author of The NOW Revolution, Jay was named one of America's top social media consultants by Fast Company magazine. He is the author of YOUTILITY: Why Smart Marketing is About Help Not Hype.