George Cassidy has worked as a business writer and analyst with such companies as the Bank of America, Tractor Supply Company, and Deloitte Touche Tohmatsu. His work has been translated into six languages and has won numerous awards, including the highest honor from the Society for Technical Communication in 2005 and again in 2009.

Cassidy is also a working songwriter and freelance recording engineer. He often uses vintage recording equipment in this work, giving him first-hand insight into the Beatles’ creative process in the studio.