Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”

He is the author of Crush It! Why Now Is the Time to Cash in on Your Passion (2009) and The Thank You Economy (2011).