Emanuel Rosen is the author of the national bestseller The Anatomy of Buzz and The Anatomy of Buzz Revisited. His next book, Absolute Value (with Itamar Simonson), will be published in February 2014. Prior to writing these books, he was VP Marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product EndNote which spread to a large extent by word of mouth. It was during this time that Rosen became interested in buzz and especially in how it can be accelerated. He started his career as an award winning copywriter. His work has been featured in the Harvard Business Review, Time, Advertising Age, and many other media.