Ed Keller is the CEO of RoperASW. A global marketing research and consulting firm, RoperASW serves many of the world’s leading companies in the areas of brand strategy, customer loyalty management, corporate reputation, and communications effectiveness. A nationally recognized expert on marketing and consumer trends, Ed serves on the board of directors of the Advertising Research Foundation and is a member of the Market Research Council. Ed is also co-author of the new book, The Influentials.