Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronics first-ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. She now serves as an advisor to brands including Frito-Lay, Oakley, and Jack In the Box.

An influential writer, Denise enjoys challenging readers to think differently about brand-building. She contributes the monthly column “Brand New Perspectives” to QSR Magazine and has published work in numerous outlets, including Harvard Business Review, Advertising Age, Forbes, and OPEN Forum. In 2008 she launched her blog, brand as business bites™, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs.

She is the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Best.