Craig R. Roach, Ph.D. is the author of Simply Electrifying: The Technology That Transformed The World, from Benjamin Franklin to Elon Musk. He is the Senior Energy Advisor at Bates White Economic Consulting and was the founder and President of Boston Pacific Company, Inc., a consulting and investment services firm in Washington, DC.

He has forty years of experience with investments in, policies for, and litigation concerning the electricity and natural gas businesses. Craig often leads the consulting teams advising state commissions on major power resource decisions for technologies including natural gas-fired combined cycle, clean coal, on- and off-shore wind, solar and storage.