Cheryl Strauss Einhorn is the creator of the AREA Method, a decision making system for individuals and companies to solve complex problems. Cheryl is the founder of CSE Consulting and the author of the award-winning book Problem Solved, a Powerful System for Making Complex Decisions with Confidence & Conviction. Cheryl teaches as an adjunct professor at Columbia Business School and has won several journalism awards for her investigative stories about international political, business and economic topics. AREA is currently being used successfully across broad domains ranging from low-income high schools, to multi-national companies, to government agencies. Cheryl’s new book Investing In Financial Research, A Decision-Making System for Better Results is scheduled to be published in early 2019.