Bryan Mattimore was founder and President of the Mattimore Group, an 18-year-old creativity consulting and ideation facilitation company before co-founding the Growth Engine Co. in 1999. He is the author of three books on business creativity, ideation and innovation process, 21 Days to a Big Idea, 99% Inspiration: A Real World Guide to Business Creativity and Idea Stormers: How to Lead and Inspire Creative Breakthroughs.