Brian Reich is Senior Vice President & Global Editor for Edelman, where he provides editorial vision and strategy for the company. He is well known for his expertise in new media, Web 2.0, social networks, mobile, community, e-commerce, brand marketing, cause branding, and more. Brian is the author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society and co-author of Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience.