Amy Friedrich

Amy Friedrich

Amy C. Friedrich is president of U.S. Insurance Solutions with Principal Financial Group®.

Friedrich joined Principal® in 2000 in a performance improvement role for Corporate Strategic Development. Later, as a director in that division, she helped define a long-term strategy for the specialty benefits division and in 2004, she moved into that area. Since then, she’s held many leadership roles, including second vice president in 2006 and vice president of group benefits in 2008. She took on oversight of individual disability insurance in 2015 when she was named a senior vice president. She assumed her current position in 2017.

Prior to joining the company, she was a change management manager with Accenture.

Friedrich is a native of Van Meter, Iowa and earned her bachelor’s degree in mass communication and philosophy from Buena Vista University in Storm Lake, Iowa and her master’s in organizational communication from Purdue University in West Lafayette, Ind.

Interviews with Amy Friedrich

Amy Friedrich
New research on how small businesses think about benefits
Amy Friedrich
The Principal Well-Being Index has good news this year
Amy Friedrich
Work/life balance improves on Main Street
Amy Friedrich
Small business financial strength is improving
Amy Friedrich
We like the trend of small business sentiment
Amy Friedrich
How is Obamacare impacting small business sentiment?
Amy Friedrich
What do small business owners think about the economy?
Amy Friedrich
What are the top three small business concerns?
Amy Friedrich
What are small businesses concerned about for 2013?