Brad Huisken 
Brad Huisken, President, IAS Training. Brad Huisken has been in sales since 1971. His experience and knowledge enabled him to author the book I’m a Salesman! Not a Ph.D. In addition he has developed the PMSA Relationship Selling Program, the Professional Sales Management Course, The Mystery Shoppers Kit, The Aptitude Test for new hires and The Proficiency Exam for current staff members. For more than twelve years he has been doing sales and management seminars all over North America. His company IAS Training, delivers public and private seminars and in-house consulting on both sales and sales management. In addition his company sells books, audio tapes and video tapes on these subjects. Brad uses practical methods, realistic strategies and usable techniques to help increase sales through providing exceptional customer service. Brad's specialty is in-house training and consulting. He works with both large and small retail companies installing sales management systems and training salespeople on sales, customer service and communication. The success of these projects is a direct result of the implementation of these systems and the unique follow-up given by IAS Training.
Website
www.iastraining.comInterviews with Brad Huisken
If you want more business, train your people how to get it
Using customer loyalty to avoid the perils of Pareto
Training your leaders to develop customer loyalty
How retailers can survive and thrive thru the winter and beyond
Why you should thank a prospect even when you didn’t get the business
The power of gratitude to your customers
How selling will be different in the post-pandemic era
Pandemic-related sales strategies that build long-term customers
Why you must stay connected to prospects and customers post-pandemic
Don’t let the pandemic economy cost you non-negotiable, standard practices
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Articles by Brad Huisken
First Impressions
The first encounter that a potential customer has with a company begins to forge the entire series of interactions with that buyer. In today's world, the first impression that a client receives li...
A Professional is Always "On the Job"!
Brad Huisken explains how to advance from being a regular salesperson to being a professional salesperson. A professional
Happy new year!
The New Year is here, and with it comes new opportunities for salespeople. Here are a few things to remember after the champagne and the bowl games.
Customer service standards - part 1
Customer service standards can make or break a business. Brad Huisken writes on working with your customers to maintain a profitable relationship.
Handling objections - part 3
How do you handle objections in your small business? Brad Huisken writes on ways to make the most of objections.
Handling Objections, Part Two!
Objections are a common part of sales. Brad Huisken writes on how to best handle objections and make the most of the situation.
Handling Objections, Part One!
In order to maintain a viable relationship with customers, you must be able to handle objections. Brad Huisken writes on how to navigate these situations.
Sales Turnovers
We've all been in the situation where we just can't connect with the customer to "seal the deal" on a sale. Brad Huisken writes on how to alleviate this using the "Turnover" method.
The Penalty Close
The Penalty Close has been used by virtually every salesperson at one time or another. Brad Huisken gives you some exaples of what a penalty close might look like.
The Double Reverse
New sales strategies can sometimes bump a minor sale up to a major one. Brad Huisken joins you to discuss the double reverse strategy.