Interview with Robert Gordman
Do you have unprofitable customers? Bob talks with Jim about how to identify those high-maintenance customers and what to do with them. They also discuss how to find and keep the high-profit customer.
More interviews with Robert Gordman
The May Trending Report for retail activity
The value of knowing what you don't know.
Small business' benefit from a retail customer survey
Interview with Robert Gordman
Interview with Robert Gordman
Articles by Robert Gordman
Don't Chase Unprofitable Customers
Only go after people who will increase your sales and profits. Who are those people? Bob Gordman gives you some ideas.
Plus Over Normal
What is the goal of advertising? Robert Gordman discusses how to accurately measure advertising effectiveness.
Attract New Customers
Small business-to-business owners: Identify your Must-Haves and turn them into loyal Core Customers. Bob Gordman can help you.