Financial strategy behind developing products

Do you have a financial strategy for your products in development? Richard Hooker joins Jim Blasingame to discuss being disciplined about developing a financial strategy, first and foremost, when it comes to your new products.

More interviews with Richard Hooker

The power of word of mouth, both positive and negative

Featuring Richard Hooker – April 18, 2013

Does your customer service look like a tactic or a strategy?

Featuring Richard Hooker – April 18, 2013

The timeless power of "Old School" customer service

Featuring Richard Hooker – April 18, 2013

Developing your brand story in your management manual

Featuring Richard Hooker – July 19, 2013

Build your business's management manual

Featuring Richard Hooker – July 19, 2013